'Time+to+toe+the+line'

Alliteration || Time to do the right thing || Appeal to sense of family security Negative connotations/associations Parallel || Parents fear for the safety of their children, parents feel anxiety and concerns that their children will suffer. Creates imagery of rebellious children, illness and addiction. || Emotive language || Discrediting company, made to feel as though they are not trustworthy. ‘Hoodwinking’ creates images of fraud and deceit || Loaded words || ‘lazy…’ makes reader feel as though the snack food is unnecessary. Parents feel guilty from being lazy. ‘crisis’ exaggeration, ‘fuel’ creates imagery of fire, reinforcing the feeling of being destructive and out of control || Appeals to fear || Encourages parents to feel anxious and protective of their children || Assertive tone || A call to action, implying that we are all responsible. Makes parents feel guilty and gives them a sense of control for their children’s future ||
 * Example || Persuasive Technique || Effect ||
 * “Time to toe the line” || Cliché
 * “the new low tar cigarette for kids” || Hyperbole
 * “But please don’t fall for this latest gimmick”, such companies are hoodwinking us” || Loaded words
 * “the increase in such lazy-playlunch-snack foods helps to fuel the obesity crisis” || Emotive language
 * “Victoria is in the same boat” || Cliché || Compares Victoria to Britain in terms of obesity and creates a strong association in the minds of readers ||
 * “Children as young as two are being treated for weight problems.” || Statistics || Misleading (you explain why!) ||
 * “Wow! And dig this!” || Informal language, patronising tone || Mocks the junk food company, makes parents feel silly if they agree with them ||
 * “tread on their toes” || Cliché || Reinforces the image created by the headline ||
 * “The dangers are apparent; emotional turmoil…” (etc.) || Hyperbole/exaggeration
 * “we have to learn from the past” || Inclusive language